Mobile Payment and Mobile Marketing

Highlights the different approaches between developed nations and developing nations currently implementing more proprietary MNO driven solutions


Référence de la formation

KMO003

Niveau

Beginner

Nombre de jours

1 day

Prix

688,50 € HT

Lieu de la formation

V: v-learning, virtual class



Pre-requis

Basic knowledge of cellular technology.

Public

R & D and marketing staff from companies working in the cellular industry.

Objectifs de la formation

This course illustrates the complexity and diversity of the mobile payments market. In particular, it highlights the different approaches between developed nations focusing on solutions utilizing existing banking infrastructures and developing nations currently implementing more proprietary MNO driven solutions. During the course, key challenges to market development are explained. The course is therefore of particular value to anyone wanting to obtain a high-level picture of the present market state.

Contenu du cours

Table 1: KMO003 - Course Contents
Chapter Description
Introduction • Introduction
Mobile Commerce Marketplace • Environmental Scan
• Three waves in mobile financial services
• Mobile Banking
• Mobile Payments
• Mobile Marketing
Evaluation of the Technical Channels Available on the Mobile Phone • Voice
• SMS
• Mobile Browser
• NFC
• Proprietary Software Applications
• Motivations and positions taken by wireless carriers
Mobile payments fundamentals • Funding Source
• Access Technology
• Access Tokens
Stakeholder Perspectives • Consumers
• Payment Card Associations
• Mobile Carriers
• Mobile Phone Manufacturers
• POS Device Manufacturers
Emergence, Growth and Threat of Contactless Payments • Emergence, Growth and Threat of Contactless Payments
The End • Summary
• Q&A
• Evaluation

Dates


16 Nov 2020 au 16 Nov 2020


NOTE :
ATTENTION CETTE FORMATION EST SUR MESURE
CE COURS EST REALISABLE TOUTE L'ANNEE AVEC UN MINIMUM DE 5 PARTICIPANTS


Des questions ?

+33 (0) 950 20 91 64


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